Media Planning has never been more important.  As we move further away from the traditional TV and press advertising models, it requires true understanding of brands, markets and media to answer the big questions.  For a brand, in a specific market, with a definitive budget, what is the best possible mix of channels to build preference and turn brand awareness into sales? For us, it's all about understanding the fundamentals of why a client is communicating in the first place, what the real opportunities are and how they tell their story to get the best possible impact for their investment.

As the media landscape has become more complex, we have diversified our capabilities. Beyond our core skills in media planning and buying, we are constantly looking ahead and evolving to actively engage our clients' consumers. We have diversified and layered our communications capabilities enabling us to deliver genuine integrated communication solutions to our clients.

Watermelon media expertise is grounded in facts and figures and not making wild predictions at the cost of client’s money. However, we believe our vision, which is based on rigorous research, conversations with key influencers and the collation of pertinent data and statistics is not far- fetched. In fact, most of our media plans are rooted in today’s reality as measurable and quantifiably bang on target.